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Our Milestone

Our Aspiration

Our vision is to built a great coffee company to share with those that want to learn, enjoy or simply serve great gourmet coffee to others.

Our mission is to provide world-class fresh hand roasted coffees, coffee beverages, coffee training, espresso machines, coffee accessories for millions of individual gourmet coffee lovers, offices/organisations, food & beverage establishments in Singapore, South East Asia, China and India to help them:

Our first responsibility is to our coffee customer who use our products and services. Our second responsibility is to our employees and the coffee trade. In carrying out our day-to-day business, our long-term commitment will be to:

Our staff will be comprised of people who are passionate about coffee, genuinely friendly, with high integrity, respect, honesty, and excellent team players. They must be innovative and believe in constantly reinventing our brand and product offering. We must be  the best in our efforts to recruit, select, train and manage our staffs' careers in tandem with our growth objectives.

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